McAslan Consulting P.C.

Using experience acquired with over 35 years of global leadership, Keith McAslan understands that nothing happens without STRATEGY, STRUCTURE AND TALENT to support a focused vision and business plan.  Keith’s experience as a disciplined leader enables him to adapt his mentoring style and pace for client CEOs to make them more effective.  This involves listening and verifying; sometimes it is testing the logic; and usually it requires brainstorming alternative approaches. Typically, CEOs question should they have acted faster based on their instincts or require more analytics. The CEO job is lonely, as they do not have people they can rely on to openly share their ideas. CEO’s question whether their instinct tells them to take risks or are too hasty and not supported. This slows critical decision-making and can adversely impact the business. The confirmation that actions are well thought out and risks will not critically damage the business is all that is needed for a CEO to act. In the end, the CEO needs to own and execute; surround themselves with the right team, and create vision and action plans.

McAslan Consulting specializes in assignments for successful and struggling companies that desire an even greater future. Keith McAslan understands that nothing happens without STRATEGY, STRUCTURE AND TALENT to support a focused vision and business plan. To create thestrategy, it is critical the company starts with the purpose of its existence, and moves to evaluating ways it can gain and sustain competitive advantage in both the mid-term and short-term. Strategy is a dynamically changing process that deals with brand, pricing, value differentiators, geography, relationships and sales channels.  Strategy is not only about what you intend to do, but it is also about pre-deciding what you will not do.